Insights

Notes from the engineering room.

Practical, opinionated writing on AI, cloud, web, mobile and the business of shipping software.

AI · 8 min

RAG in Production: What Actually Breaks at Scale

The unglamorous engineering that separates working RAG demos from reliable RAG products.

Web · 11 min

The Complete INP Guide for Modern Web Apps

How to hit sub-200ms INP in real-world React and Next.js applications.

Cloud · 9 min

Picking a Cloud in 2026: AWS vs Azure vs GCP

An honest, opinionated framework for choosing your primary cloud provider.

AI · 7 min

Keeping AI Feature Costs Under Control

Prompt caching, model routing, and the FinOps of LLM apps.

Programming · 10 min

Modernising Legacy .NET Without a Big-Bang Rewrite

Strangler-fig patterns, contract testing and the risks nobody warns you about.

Cybersecurity · 6 min

Shipping Secure APIs: A Practical Checklist

OAuth2, rate limiting, schema validation and the mistakes we still see in 2026.

Digital Marketing · 8 min

SEO in the Age of AI Overviews

How to earn traffic when Google answers questions itself.

Cloud · 9 min

Kubernetes for Teams of Five

When k8s is right-sized — and when it will quietly kill your velocity.

Business · 7 min

Product Discovery That Actually Ships

A discovery sprint template we've refined across 100+ engagements.

Programming · 10 min

Flutter vs React Native in 2026

A pragmatic comparison based on 30+ shipped mobile apps.

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